What business can learn from Nestlé’s Facebook fiasco

One of the biggest concerns I hear from small business is that social media opens them up to criticism and negative publicity and that anyone and everyone will hear it.  Our advice is that people will talk about you online, good and bad.  Social media allows you to hear what people are saying, join the conversations, [...]

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Mixing professional and personal in social media

I was talking to a friend the other night who is a real estate agent and she was telling me about a friend request she’d had on her personal Facebook page from a new client whose house she had just listed.  My friend is really nice and she didn’t want to be rude if she said no, [...]

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Government, politicians and social media – Who should you pay attention to?

A couple of days ago I read in the Globe and Mail about a poll done by pollster Nik Nanos that asked Canadians what they thought about the influence social networks, specifically Facebook, should have in influencing the government.  The poll found that one in two Canadians believed that Facebook should have little to no [...]

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Foursquare comes to Niagara. It’s a great tool for business.

Is Foursquare a marketing tool, a game, or a social networking app? Actually, it’s all three. Foursquare is a mobile app that enables businesses to capitalize on loyal customers by offering goodies and freebies, it connects friends and it’s a lot of fun. Foursquare is a business locator and friend finder that combines mobile GPS and social [...]

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Social Media – a new way of selling the old way

I worked in retail during high school and my university days and even for a while after I graduated.  I’ve worked in and managed a variety of retail stores and it may be stating the obvious but while the products are different, the customers are the same.  People shop where they’ve experienced good service or [...]

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