Does social media generates new business? You bet it does.

Many businesses wonder if they will really generate new business using social media.  Twitter garners the most scepticism.  Most businesses we talk to have heard of blogs but don’t know how they differ from a traditional website and, therefore, why they should spend the money to convert.  And there’s always the question of how to improve rankings on [...]

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What business can learn from Nestlé’s Facebook fiasco

One of the biggest concerns I hear from small business is that social media opens them up to criticism and negative publicity and that anyone and everyone will hear it.  Our advice is that people will talk about you online, good and bad.  Social media allows you to hear what people are saying, join the conversations, [...]

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Are YouTube town halls really social media?

Canadian Prime Minister Stephen Harper appeared on YouTube last night in the second town hall with a head of state  organized by Google, which owns YouTube.  U.S. President Obama appeared in early February after his State of the Union address. Google gathered about 1,800 video and text questions that were voted on by 175,000 people, [...]

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Mixing professional and personal in social media

I was talking to a friend the other night who is a real estate agent and she was telling me about a friend request she’d had on her personal Facebook page from a new client whose house she had just listed.  My friend is really nice and she didn’t want to be rude if she said no, [...]

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Government, politicians and social media – Who should you pay attention to?

A couple of days ago I read in the Globe and Mail about a poll done by pollster Nik Nanos that asked Canadians what they thought about the influence social networks, specifically Facebook, should have in influencing the government.  The poll found that one in two Canadians believed that Facebook should have little to no [...]

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