Does social media generates new business? You bet it does.

Many businesses wonder if they will really generate new business using social media.  Twitter garners the most scepticism.  Most businesses we talk to have heard of blogs but don’t know how they differ from a traditional website and, therefore, why they should spend the money to convert.  And there’s always the question of how to improve rankings on [...]

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Foursquare comes to Niagara. It’s a great tool for business.

Is Foursquare a marketing tool, a game, or a social networking app? Actually, it’s all three. Foursquare is a mobile app that enables businesses to capitalize on loyal customers by offering goodies and freebies, it connects friends and it’s a lot of fun. Foursquare is a business locator and friend finder that combines mobile GPS and social [...]

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Going Viral!

Not everyone I know likes the term “viral” when it comes to the internet or your computer, but I’m not sure how else you might describe the rapid spread of a video, a photo or a blog. So for me viral it is. Today, I was checking out my Twitter account and in a tweet [...]

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Social Media ROI – To measure or not to measure.

I’ve been reading a lot lately about how or if social media ROI can be measured and the question of whether you can put a value on relationships that are built and maintained using social media.   Paul Dunlay (Marketing Profs) has no patience for the ROI discussion. Don Bartholomew – aka MetricsMan – suggests [...]

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Social media has people talking. Are you ready to start the conversation?

Whenever I talk about social media I can’t get more than a few words out before being asked about Twitter? It’s a good question but not the first one that needs answering in thinking about social media and your business. Social media has transformed the way people think and more importantly, spend. Are you ready [...]

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