What business can learn from Nestlé’s Facebook fiasco

One of the biggest concerns I hear from small business is that social media opens them up to criticism and negative publicity and that anyone and everyone will hear it.  Our advice is that people will talk about you online, good and bad.  Social media allows you to hear what people are saying, join the conversations, [...]

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Government, politicians and social media – Who should you pay attention to?

A couple of days ago I read in the Globe and Mail about a poll done by pollster Nik Nanos that asked Canadians what they thought about the influence social networks, specifically Facebook, should have in influencing the government.  The poll found that one in two Canadians believed that Facebook should have little to no [...]

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What’s the buzz all about?

The buzz out there in social media land is all about Google’s announcement yesterday of Google Buzz, a major overhaul to Gmail.  The question is this – is Google Buzz a ”me too” application trying to hone in on the popularity of  Twitter and Facebook or is it a really neat, new way of social networking?  I can’t [...]

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Social Media, Social Etiquette

There’s been a lot of talk in and around St. Catharines about our local MP’s Blackberry habits. And it’s had us doing some thinking about social media and social etiquette. Before I go any further, I need to admit that I often check my emails when I shouldn’t and sometimes miss things because I’m tweeting [...]

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Is the web helping us to be more connected?

There has been a lot of talk about how Facebook, Twitter and other social networking sites are disconnecting us from each other, how we are shying away from in person connections and how technology as a whole is isolating us. An interview with Vincent Nichols, the Archbishop of Westminster is an example of this viewpoint.

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