What business can learn from Nestlé’s Facebook fiasco

One of the biggest concerns I hear from small business is that social media opens them up to criticism and negative publicity and that anyone and everyone will hear it.  Our advice is that people will talk about you online, good and bad.  Social media allows you to hear what people are saying, join the conversations, [...]

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Foursquare comes to Niagara. It’s a great tool for business.

Is Foursquare a marketing tool, a game, or a social networking app? Actually, it’s all three. Foursquare is a mobile app that enables businesses to capitalize on loyal customers by offering goodies and freebies, it connects friends and it’s a lot of fun. Foursquare is a business locator and friend finder that combines mobile GPS and social [...]

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Social Media – a new way of selling the old way

I worked in retail during high school and my university days and even for a while after I graduated.  I’ve worked in and managed a variety of retail stores and it may be stating the obvious but while the products are different, the customers are the same.  People shop where they’ve experienced good service or [...]

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