Some big news out of Twitter this week with it’s announcement of Promoted Tweets. Companies can buy a place at the top of searches, quite like Google’s AdWords. The tweets will be clearly labeled as promoted and Twitter says it will measure how the valuable the tweets are to users and will remove the ones that aren’t popular.
Promoted Tweets are being rolled out with companies like Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America.
For now this may be for of big business but be sure this will be a great opportunity for smaller business to connect.
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From the twittersphere and into the U.S. Library of Congress which announced it is going to catalogue everything tweeted since 2006. I’m big on social media etiquette but this is even more reason to think before you tweet.
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Not to make it all about Twitter, but Google also announced this week that it’s beefing up its real-time search which includes Facebook, My Space Google buzz and Twitter. You’ll now be able to search tweets by year, month and day. Here’s an example provided by Google:
Click to see larger image
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On a fun note, today is Foursquare Day, chosen because it’s the date of the fourth month squared. The location-based mobile marketing tool has taken the world by storm, out doing its competitors Yelp and Gowalla in popularity. It’s not an official Foursquare event but businesses are taking advantage and offering specials (get a special rate for checking into Arnoldi Mcpherson and requesting a quote). Swarms – 50 or more people checking into a venue – are planned around the world. Swarmers can earn a Foursquare Swarm badge. If it’s successful, expect foursquare day to com around every April 16.
